A HEALHTY BUSINESS YOU CAN FEEL GREAT ABOUT OWNING

This training is performed within each market in order to reach and train more team members and reduce initial costs.

The first week is dedicated towards reviewing the Operations Manual and is a classroom style setting while the second and third week of training is dedicated to store setup and post opening training. The training includes classes on smoothies, juices, yogurt, product knowledge, guest service, and retail skills, plus several three-hour workshops called “knowing Your Products”. Team members are trained in using the cash register, merchandising, and cleanliness. Additional sessions cover how to maintain and clean equipment, explaining nutritional blends to guests, taking personal responsibility for store cleanliness, and much more.

In addition, we provide an additional two weeks of training dedicated towards sales process and sub-franchising. These two weeks are scheduled at your convenience once you are ready and comfortable to start growing the brand through sub-franchising.

In addition, we work with your group to negotiate key terms of your lease agreement which help to ensure continuity and a more profitable business.

As a master franchisee, you will have access to our experience and contacts from day one. We will work with either your architect or ours to develop the initial Smoothie Factory store specific to your market and regulations. We collaborate together throughout the design phase to ensure that each Smoothie Factory store conveys the right image and character. Once the architectural drawings have been completed, we will work your group and the selected contractor to complete the build-out of the store as quickly and efficiently as possible to minimize expenses.

Our organized and unique marketing approach brings awareness to the Smoothie Factory brand, drives new guests to our counters, and help keep regular guests coming back for more.

Limited Time Offers
Smoothie Factory develops new smoothie and juice promotions every quarter to support our franchise community and keep things fresh and exciting for our guests. When a particular promotion is very well received, it is considered for permanent placement on our menu. In this way, we keep up with the latest trends and our guests judge whether or not the promotion should stay ongoing.

Loyalty Program
The Smoothie Factory Loyalty program is a digital format that allows guests to receive points based on store purchases. Guests can view their account, reward program, and points online as well as receive promotional e-mails and SMS messages with special offers and discounts to help drive traffic. The program also allows our store owners to determine which guests haven’t visited in a while allowing them to push out special promotions to help bring the guest back in more frequently.

Direct Mail
Smoothie Factory works with our vendors and suppliers to contribute rebate dollars to our franchise community’s marketing fund. In this way, we are often able to offset expenses by up to 50% or simply double up on the amount of advertising. One of the best medians for this partnership is through direct mail wherein we target the zip code of each store location.

Guest Relations
Guest service is an overall philosophy with one purpose in mind – creating a positive experience for our guests. When a guest is not happy with our product, service, or experience, we ask guests to contact us by e-mail or phone so we can make it right and learn from our mistakes. Every complaint is personally handled by an officer of the company and then followed up at the store level.

In addition, we constantly collaborate on new product offerings that will be best received in each market.

When a master franchisee is getting started, after the first location is opened, they can expect to hear from our support team every week for two to three months — enough time for our master franchisees to adjust to managing the first store. Once our master franchisees hit their stride, the support team stays in touch every 30-45 days at a minimum — and master franchisees can always reach out for help at any time. Additionally, we work with franchisees in the first quarter of each year to revisit their menu and business plan.